This came from a paper approved at yesterday's budget committee:
Develop a London Brand
The long term goal for the sponsorship function, particularly in the lead up to the 2012 Games, is to develop a consolidated London brand, in which all of the GLA group are stakeholders, similar in scale to the New York brand example.
Let's hope the result is better than the recent 2012 effort and that it is the product of a genuine consultation rather than the choice of the usual suspects.
Does the GLA need a brand?
What should it look like?
About Me
- Roger Evans
- I am the Conservative member of the London Assembly elected for the Essex/East London seat of Havering & Redbridge, and former Leader of the Conservative group at City Hall. I speak regularly to local organisations about London government and my experience as a councillor. I also offer coaching and advice to prospective candidates. In October 2007 I published my novel, Gremal Quest - a treasure hunt around - and beneath - the streets of London.
2 comments:
Hammer and sickle?
A Forked Tongue?
The Cheshire Cat?
Grin, Grin, Grin.
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